six years, the eu code (china) limited's performance can be described as bright: each piece of the eu code of the floor are marked with a distinctive certification mark 3.15; it won the national inspection product title is sold for 3888 yuan / square meter price ... ... all of these rings, in this year's situation. european code of events raises profound thought, the current product counterfeiting, price gouging, slick advertising, false promises after-sales service and so has seriously disrupted the competitive order, impair the the interests of consumers, contrary to the company's marketing ethics, to the time of the treatment. lack of business integrity has become a serious disaster and serious topic, a topic solved and tasks. i. aspects of the current lack of credibility of corporate marketing, some companies set the expense of consumers and the interests of society, one-sided pursuit of their own short-term profit maximization, unscrupulous, leading to lack credibility problem has been to a very serious stage, as described above, the lack of integrity of corporate marketing not only in one aspect, it runs through the entire marketing process,
abercrombei france, from market research through to after-sales service, all abound, and very serious. 1, the market research into the so companies are starting to focus on the modern market research, market research to increase human, financial, and material inputs, efforts by the scientific and rational means of access to market information. market research is a very exact science, the general ability to conduct research on their own without employing survey research firm commissioned by them. however, market research in china is just emerging and no standard at all, many research companies muddy the waters, down to earth without the research, from the internet, newspapers and magazines cut together some unrelated figures chart analysis and reasoning, seemingly rigorous , in line with the logical reasoning, but in reality is a bunch of useless data. 2, the product a serious counterfeiting, product quality, but off the current market in counterfeit products is very common. , counterfeit products have infiltrated all walks of life, including food, clothing,
doudoune moncler, shelter, and other aspects, deeply damaged the people's interests and national consumption tax. according to the national technology supervision bureau statistics, quality of the product was only 75% of smes in product quality pass rate lower than 60%. these events sounded the alarm to the people, must pay attention to quality construction, the quality on the agenda. 3, the fog is difficult to allocate the price to the price in the marketing mix is ??an important part, it is not only related to the goals of corporate profits, but also directly related to the vital interests of consumers . in order to win the market and increase market share, many companies have picked up the some product prices high, but some products have buy their own is not the lowest price? however, some companies the name of the cover price, so that consumers deceived. as a result, prices become a hot issue complaints, of which telecommunications, education, health care,
louboutin, transportation, housing, medicines and other aspects of price-gouging complaints from the most prominent. some utilities use its monopoly position more charges, arbitrary charges, even charges do not provide receipts have occurred. mall shops and discount, discount, buy 200 get 200,
louis vuitton soldes, revealed the price of large amounts of water. i do not know the price of water when we can 4, a channel of distributors and kunming serious sales contract since then, the dealer in accordance with the contract to the but in september 2005, the other party has suddenly terminated the contract requirements. then based upon the normal procedure to issue orders to manufacturers and remittances, many requests, but the in marketing activities, some companies can choose the right broker or through normal channels to sell their products,
louboutin pas cher, and some are not, they sell goods in the course, lie buy cheat to sell, or do not speak business ethics, speak reputation, lack of respect for the dealer's desire to dominate the market, or use some kind of advantage, to restrict competition, the monopoly. company's products or to successfully reach the end consumers, products often have to go through certain dealers, agents. these distributors, agents in the distribution of products, due to geographical location, the region's economic development and marketing policies of different and get different benefits. this often lead to corporate channels often these goods (falsifying), damage to channel the interests of members. business driven by profit, have extensive use of various distribution channels in order to achieve the purpose, does not know can not effectively control channels, the advent of a business crisis. 5, the eu code of advertising false advertising, can be described as doing rhythmic, with a kind of mold, the false claims brand enterprises in order to improve sales and expand product awareness, to do big advertising in various media, this is not a bad thing, but too far, vigorously advocated the effectiveness of the company's products, a function is not moral. if some of the ads exaggerate the effect, the use of absolute language,
louboutin pas cher, the pseudo-scientific statements, the use of technology, environmental protection concepts for commercial speculation, under the guise of patients, experts, medical institutions as proof of name, playing a qualified companies are daring advertising. for example, some medicines, health products exaggerate the effect, cure, cure diseases, or even someone blowing themselves can cure aids. 6, after-sales service many false promises in the product sales process, and for your enthusiasm in every possible way, in order to introduce this description is that of your smile, with your commitment to the implementation of three guarantees when the purchase of products is a problem, find him,
louis vuitton, his enthusiasm has plummeted, turn against the account, and put all the responsibility to the customers or the selection committee to the manufacturer. this phenomenon is very common. second, corporate marketing ethics from the perspective discussed above, in the enterprise market, every aspect of marketing activities on the ethical issues may arise. these moral issues, both for the interests of consumers, the enterprise's own interests, or interests of society as a whole has caused serious consequences. for consumers, ranging from economic losses, while in physical and mental health and even life-threatening effects, such as therefore, we must strengthen the moral construction of corporate marketing efforts, to avoid the occurrence of acts of bad faith, to promote a virtuous cycle of business development. (a), from concept to promote the construction of a marketing ethics, management ethics and moral standards of corporate managers determine the level of marketing ethics. if the administrator has the right philosophy and values, in the development of marketing decisions, in order to take into account both corporate profit targets, but also take into account the interests of consumers and the community to reflect the morality of corporate marketing decisions. conversely, if one-sided pursuit of business managers to maximize profits at the expense of society and the interests of consumers, marketing decision-making will inevitably deviate from the moral path. as the embodiment of corporate managers, business managers is the 2, the quality of employees employee moral building a profound impact on the level of ethical standards of corporate marketing. survey showed that employees of cultural, business and ideological quality level of ethical standards of corporate marketing with a positive correlation relationship. when the high cultural level employees have the right moral values, there is a strong business capacity, the business decision making and implementation will have a positive impact, ethical standards will help improve marketing; the other hand, will have a negative impact, and to promote marketing ethics at a low level, even the situation of violation of german law. enterprises through effective ethics to help all employees to establish a correct moral values, service concept, enhanced sense of professional ethics, so that it can correctly handle the personal interests and business interests, social interests, the interests of short-term benefits and long-term relationship, focusing on corporate image, marketing emphasis on ethics, and consciously resist the unethical marketing behavior, a qualified marketing ethics innocent civilians. 3, the corporate culture corporate culture is the production and management in the long process of gradual formation of a unique corporate values, ethical standards, corporate tradition, style, habits, business philosophy and business strategy. ethical standards of corporate culture on the impact of marketing performance: first, it restricts the marketing decision-making motive. corporate culture is the core corporate values, and corporate values ??to guide the business conduct of operations, business managers and the general provisions of the employees motivations behind; second, the corporate cultural norms of the content marketing decisions, such as corporate culture, business goals for the enterprise marketing decisions indicate the direction of development. rules and regulations of the corporate culture in the conduct of business of the main emphasis of the specification, make marketing decisions more rational and scientific and moral. therefore, in the corporate culture of building, we should strive to reflect the requirements of marketing ethics, to do honest business, young and old and honest; trade fair, genuine; equal hospitality and fair competition; work thoughtful, warm and so on, these business concept to cure enterprise system, and could freeze to go to the minds of employees. (b), from the operational level to promote the marketing ethics from the operational level to promote the marketing ethics, specifically the ethics of the marketing mix, including product marketing ethics, price of marketing ethics,
sac louis vuitton, marketing ethics distribution, promotion, marketing, marketing ethics, morality and service. 1, product marketing ethics from a broad perspective of product, physical product, including tangible and intangible services, product quality is the life, thus requiring the performance of the product , life, security and other indices are in line with national technical standards or industry standards. some of the advanced domestic enterprises have passed the iso9000 series of quality certification, and some even got the united states, germany, canada and other countries of the certification, the certification effectively ensure the eligibility of the product. iso9000 series is the foundation and guarantee of product quality, but not enough, in practice, should be certified by the sa8000 standard, to further enhance product marketing ethics. intangible services as market research, it should be conservative for the customer business secrets, the data collected to be true and reliable,
abercrombie and fitch, respondents to respect the dignity and privacy. 2, the price is the business of marketing ethics to win the market price effective weapon is a double-edged sword, used properly, can promote the development of enterprises, the use of poorly enable enterprises to quickly trouble. era of intense competition in the market, many companies use a variety of false price, discount, deal price, sale price, selling price within the export sector to deceive consumers. but the bully got a moment, i, can not deceive. therefore, the enterprises in the pricing and offer marketing ethical principles to be followed to avoid the use of price gouging consumers. enterprise pricing should be open, fair, transparent implementation of the principle, first, a second, two, not the black-box operation. 3, the distribution of marketing ethics in the distribution process of building products, manufacturers and distributors to establish long-term good partnership relations, which requires the establishment of marketing ethics to to maintain. only about marketing ethics of business in order to win more dealers to distribute their products throughout the country, to the hands of users. however, many companies in the distribution of self-centered, only consider their own to maximize profits, damage to the interests of channel members, such as delay in delivery, tearing up the supply contracts, payment defaults and so on. in addition, the squeeze the profit margins of upstream manufacturers. thus, in the distribution in two or more parties should pursue a balanced channel profits, otherwise, it is impossible to achieve win-win. such as wahaha in marketing always put the interests of dealers in a very important position,
moncler, every step of action should be considered before the dealer's profit margins in the sales area of ??choice, to avoid the occurrence of abnormal phenomenon, the formation of interest with their the community. 4, promotional marketing, business ethics is to establish corporate image promotion, effective way to expand awareness. however, in actual sales, many businesses have adopted a false promotions, such as the production of false advertising to induce consumers to buy deception; in rebate bribe businesses or consumers, competitors and even belittle the other's personality or both insult fight for today, advertising overwhelming, therefore, companies in the marketing process should try to avoid using extreme tactics, take a realistic approach, the use of good marketing mix strategy. 5, service marketing ethics has entered into a service in today's era of success (due to product homogeneity and more serious), the service has become an important strategy. such as haier's services in general, including pre-sales, service, marketing ethics should be strengthened, in which, especially in the marketing ethics service, such as repair, maintenance, site installation.相关的主题文章：
putting an end to rome's eastward expansion.
全国大部分城市遭受了雪灾
it seems ridiculous to suppose the dead miss anything. if you're a grown man when you read this--it is my intention for this letter that you will read it then--i'll have been gone a long time. i'll know most of what there is to know about being dead, but i'll probably keep it to myself. that seems to be the way of things.
