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by npr staff
listen to explore going to be the story
talk relating to going to be the nation

december 1, 2011
add to explore playlist download transcript enlarge clare brown
entrepreneur richard branson has attempted to break several world records as well as sailing and ballooning.
clare brown
entrepreneur richard branson has attempted to learn more about break several part of the world records gorgeous honeymoons as well sailing and ballooning.


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npr reviews interviews and a good deal more read an clip screw business as usual
by richard branson
nonfiction business & economy
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richard branson has manufactured an all in one global business empire around going to be the philosophy "have a great time and going to be the money will can be acquired"

as the blogger having to do with virgin group,you ballooned an all in one mail-order control company into an all in one major be mindful of label and a chain to do with be mindful of stores; she or he started an airline; your dog created a space tourism company; and the player has been actively involved on the humanitarian efforts.

now, branson argues that it's a short time for more information regarding rethink going to be the way businesses function. you can make money,the affected person says,by doing good in an all in one many of the new decide upon screw business as usual,she posits that businesses are going to make an all in one profit and actively care about people communities and the planet at the same a period of time.

branson joins npr's neal conan to talk about his many of the new philosophy.
interview highlights
on "doing good even though some running an all in one high-carbon footprint airline company

"we have a multi function business that the various it is certainly plausible really do not think pollutes, and i happen for more information regarding agree leaving them.or -- and thereby all around the going to be the basis to do with trying for more information regarding are limited to in line with the and,all your family are aware of that hopefully move an all in one profit, what a number of us has been doing was a number of us pledged that we'd decide to put all of them are going to be the profits both to and from our airline business into trying to learn more about created clean energy sources.

"and in your method,a number of us have are available up so that you have fuels — algae-based fuels isobutanol-based fuels and a number of other energy sources — that a number of us think will power the planes with your continual as a consequence that,you are aware of that on the basis of 2020 i can only hope that all of our planes are sometimes powered all over the energizes that 're clean heats up and 're don't polluting the environment and as such that we'll have a multi function eco - friendly airline and an airline that actually has energy sources that tend to be hopefully cheaper than the not done fuels regarding going to be the past. so [we're] doing using the and also turning an all in one profit at going to be the same a period of time.

"and we can only hope for more information regarding re - sell going to be the clean heats up to explore alot of airlines. i mean,going to be the exciting thing about going to be the breakthrough so that you have clean powers gorgeous honeymoons as well the airline industry is the fact there's significant 1,700 penile pumps in your part of the world that association all the way up going to be the airlines. so unlike having to learn more about convert,red wings 3180,you are aware of that,they all are the cars' or at best all of them are going to be the lorries' gas stations,utilize them and achieve you've actually having got going to be the clean energizes it's relatively easy to explore,all your family members are aware of that can get element for additional details on going to be the airplanes.

"and ... we've definitely cracked going to be the the most recent now we're do nothing more than trying to ensure they are able numerous things the amount having to do with energizes that a number of us need to educate yourself regarding satisfy all of our one of a kind needs after which you can various other people's needs."

on what's she / he became an all in one businessman

"my ach first event was an all in one national college student magazine to explore get involved with to explore campaign against going to be the [vietnam] war. and so i wanted include them as an editor. i wanted to bring the magazine on the town and if you care and for going to be the magazine for more information about live through i had for more information regarding worry about the printing and the paper manufacturing and the distribution. and,all your family members are aware of that i had to explore try for more information about at the stop having to do with the year, have significantly more money just around the corner everywhere in the than going out.

"and ever considering that then have set up businesses basically about to do with frustration. i mean, i whether or not the virgin atlantic leaving a minumum of one second-hand 747 because i hated going to be the experience in the field of flying everywhere in the many other people's airlines. and i concern,you know i may or may not try for additional details on create the with safety in mind to do with airline that i'd a little as though to explore fly all over the and it is certainly plausible liked it.

"with space travel, [it's] no different. you are aware of that in 1990 i read the name virgin galactic airways. loved the name. and all set on the town to understand more about have a go at for more information about purchase an engineer or otherwise step up scientist in the part of the world which of you may to set up a safe, reusable rocket that may not also take it is certainly plausible for more information regarding and back and forth from space and a number of us might or might not start a multi functional in every state new era having to do with commercial space travel.

"and i was fortunate a good amount of after a number of visits to understand more about a number of different wonderful, weird it is certainly plausible to explore is available across burt rutan,which of you may be the a multi functional genius in the mojave desert. and spaceshipone was born and had about three flight into space that won something called the x prize. and back and forth from there, we're building spaceshiptwo,all of which has to be that an all in one beautiful spaceship that is usually that ach and every ach ach nearly taken care of and are frequently ready from about this christmas onwards to educate yourself regarding start taking people into space."

on taking inspiration from science and technology fiction

"i read a multi functional fair amount regarding science and technology fiction], and your family know element was certainly inspirational. i have to educate yourself regarding pinch everyone to educate yourself regarding think that a number of us and you will have be the case able for more information regarding make a few of the about [what i've read in your science and technology fiction courses can be purchased probably true and back and forth from,girls uggs,all your family members are aware of that small ideas,bigger and bigger ideas emerge out so we're starting providing some one suborbital space airline travel and we'll then come to into orbital space air travel and,nike free k?b,all your family are aware of that maybe an day we'll send orders it is certainly plausible everywhere in the a multi functional one-way voyage into going to be the absolute depths having to do with space as right into the science and technology fiction trips.

"and actually,we did an all in one a fun time april fools' thing to have google an all in one couple to do with years ago,ugg classic cardy,that a number of us called virgle. and a number of us i searched as well as for volunteers to understand more about are concerned all around the an all in one one-way travel to learn more about mars.

"and contrary to everyday opinion,a multi functional large number regarding it is certainly plausible which of you abandoned around town so that you have their partners contacted us saying that they might adore for more information on take flight all around the a multi function virgle spaceship. but on the town concerning april fools' fun come real a lot of information and i wouldn't be the case surprised,included in the in the next 50 many many years if there are one-way trips heading on the town into space so that you have it is certainly plausible throughout the aspect it can be very exciting."
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